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The Evolution of Advertising Will Be Televised

Following is a repost of a post we co-authored for the Computers in Entertainment site By Dennis Anderson, Gali Einav, Katja Schroeder The business of television is stronger than ever. Today’s TV...

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The Future of ASEAN

Peggy Kek, a member of the larger Expedition PR team, was quoted in a Global Finance article about ASEAN. “Since the July meeting, China has appointed a mayor for islands within disputed waters, while...

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Creating an “Autobahn” for Renewables – Germany is Putting the Transition to...

By Katja Schroeder, @schroek September 14, 2012 Earlier this week, I attended a panel on Germany’s transition to renewable energies, hosted by the German American Chamber of Commerce at the German...

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The Art of Communicating Sustainability – dOCUMENTA (13)

By Katja Schroeder September 28, 2012 After 100 days dOCUMENTA (13) just closed its doors in Kassel, Germany. Held every five years, the dOCUMENTA is one of the world’s largest contemporary art...

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2 Things B2B Companies Can Gain From the Most Valuable Brand in the World

By Katja Schroeder October 4, 2012 In the recent 13th Annual “Best Global Brands” report by Interbrand, the top 100 most valuable brands were revealed. It is not surprising that Coke remains the top...

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Politics Gone Silly: 3 Places Communications Can Go Right … Or Wrong

By Tress Fereday October 8, 2012 With a presidential election looming, politics is the hot topic in media coverage, tweets, and office chatter. I get a chuckle out of the funniest tweets following big...

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Wanted: Perfect Web TV Companion, Must be Mobile and Socially Connected

Originally published by ACM, Computers in Entertainment, on November 21, 2012. By Dennis Anderson and Katja Schroeder Wanted: Perfect Web TV Companion– Must Be Mobile and Socially Connected Die-hard...

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Guest Post: Progress on Economy at ASEAN Talks, But South China Sea Rocks the...

The following guest post was authored by Peggy Kek and originally published by Asia Foundation on November 28, 2012. By Peggy Kek This month, the Association of Southeast Asian Nations (ASEAN) was at...

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The Wild Men of Borneo: MarCom Do’s (and Don’ts) Compliments of P.T. Barnum

By Tress Fereday My sisters recently both described some disobedient kids as the “Wild Men of Borneo.” I asked “are the men of Borneo really that wild?” Neither knew the origin of this strange phrase,...

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The New World 2050: How Today’s Global PR Pros Can Help Solve Tomorrow’s...

This article was originally published by The Blue Book, Newsletter of the Center of Global Public Relations, UNC Charlotte By Katja Schroeder Three years ago, the United Nations revealed that the...

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CRM vs. CEM – What strategy should companies choose for building better...

Most companies have a focus on customer-centricity as part of their mission statement and corporate values. Social and mobile communications have changed the way companies engage with customers,...

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The Future of Learning Starts with a Click

By Dennis Anderson and Katja Schroeder This article was published originally by Computers in Entertainment. What is your goal for 2013? Traditionally some of the top New Year’s resolutions include...

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Why consumer brands NEED to be plugged into social media

By Andrés Uribe By now every company knows (or has been told) that if they don’t have a social media presence then they are missing out. But what exactly are they missing out on? When making a...

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Corporations, Social Entrepreneurs and Sustainable Development

By Shikha Nepal Entrepreneurs have long been known to be the “backbone” of economic growth and job creation. At the recent 2012 State of Entrepreneurship Address, the Ewing Marion Kauffman Foundation...

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Social Media Week: Two Best Practices on How Businesses Can Use Hyperlocal...

By Andrés Uribe, Expedition PR It’s Social Media Week in NYC and our local team had the pleasure of attending the “Hyperlocal Goes Social” event this Tuesday hosted by the Brooklyn Chamber of Commerce....

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The Good, the Bad, and the Ugly: Social Media and the Oscars

By Andrés Uribe, Expedition PR The 85th annual Academy Awards might have ended Sunday night, but come Monday afternoon and the social media party continues to rage on. A quick peek at Twitter shows...

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Hanging Up on Marissa; Starting a Google Hangout

By Katja Schroeder Marissa Mayer’s decision to ban telecommuting at Yahoo created uproar. For a moment the world seemed to go backwards.  Yahoo’s announcement is giving working parents a sign that they...

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topPRagencies Ranked Expedition PR Among Top Ten Technology PR Shops

Newsflash, Brooklyn, NY, March 4, 2013 - The new industry evaluation organization topPRagencies ranked Expedition on sixth place in its ranking of top PR agency providers. topPRagencies evaluates and...

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5 Ways to Attend SXSW Without Ever Leaving the Office

By Andrés Uribe, Expedition PR SXSW is taking place this week and the entire Expedition PR team is super excited to be attending…spiritually and digitally. For all of those who also are unable to...

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International Women’s Day: Ode to two Female CEOs

By Katja Schroeder Did you know that International Women’s Day started in the early 1900’s in the United States? Today it is celebrated in countries around the world.  There will be more than 200 IWD...

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